A fragrance of understated class and style, Jermyn Street pays tribute to the elegance and excitement of the celebrated street in the 21st century, with a nod to the Jermyn Street of Juan Famenias Floris' time. Drawing on notes of gin and old copper stills, with a splash of lemon, the citrus and green notes blend with vetiver, a chord that runs through the fragrance from top to base. Vetiver in the heart blends with juniper and coriander (echoing the gin theme) as well as armoise (artemisia), a woody-green aroma recalling the popular London plane trees, one of which still stands in front of the store. Vetiver in the base is entwined with amber, cedar and musk, which together impart a note of crisp cotton, inspired by the many shirtmakers who have taken up residence on Jermyn Street over the years. Jermyn Street by Floris is a Citrus Aromatic fragrance for women and men. This is a new fragrance. Jermyn Street was launched in 2015. The nose behind this fragrance is Edward Bodenham. Top notes are bergamot, mandarin orange, vetiver and violet; middle notes are coriander, vetiver, artemisia and juniper berries; base notes are amber, cedar, musk and vetiver.